Araldon Holdings is a small Property Development Company based in Te Awamutu. Marketing Infusion was approached to develop a brand and associated collatarol for the launch of their Industrial Development Project - Bond Road Industrial Park , selling 26 industrial sites.
This was a unique branding project. Capturing the nature of the business through the brand was our first consideration but we also had to overlay the nature of the project into the branding and carefully consider that the geographic elements were the correct fit.
Multiple signboards were also created as touchpoints.